Select an organisation and
prepare a marketing plan with the following sections.
Your report should in particular have:
1. 1x executive summary (circa 500 words excluding diagrams)
2. An introduction, explaining your selected organization and its strategic marketing
process
3. A diagram of the marketing planning process in your organization.
4. Application of some of the marketing concepts (Product life cycle, Product Portfolio,
Integrated Marketing Communication).
5. Illustrate the concepts of brand pyramid and brand management, and how & why
these concepts have been integrated in your organization.
6. A section in which you perform a PESTLE analysis
7. Review Porters 5 forces relevant to your organisation
8. A section with a SWOT analysis and a stakeholder analysis of your organisation
9. A section in which you should develop SMART strategic marketing objectives for the
organisation
10. A section concerning the market segment. This section should:
a. Discuss how market segments could be used for the organisation
b. Select one or more market segment(s), justifying your decision.
c. Propose and justify a brand positioning for the targeted market segment
d. A section concerning the marketing mix. This section should analyse the
significance of the marketing mix for the organisation and should contain a
pricing, promotional and distribution strategy for its product(s)
11. A section concerning the social media marketing for your organization and should
contain an e-business & e-marketing sketch for 2019 and 2020.Submission and Delivery:1. 1x marketing report (20 ~ 25 pages)
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