2 Questions – 1 page each Question 1 – From the Bergerac Case when evaluating the Build vs. Buy decision one of the first criteria that needs to be evaluated deals with the idea of Fit With The Firm. Lets first consider the criteria associated with the overall strategy of the firm and the competitive environment described in the case. How does this case illustrate Charles Fines discussion of vertical vs horizontal integration? How does this idea connect with competitive advantage? Please explain? Question 2 – Describe the importance of CPFR https://www.scribd.com/doc/23786063/Cpfr-Overview-Us-A4
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