Suggestion for Case Analysis Structure 1. Introduction Brief description of organization and identified stakeholders (this should be no more than a paragraph), e.g., a bit about the organization, that it is facing difficulties that impact (name and describe stakeholders). 2. Problem Identification there will likely be an easily identifiable problem, or symptoms of the problem, and a root problem the reason that the other problem has arisen. Be very clear in identifying the problems: which is the root and which is/are the superficial problem(s). Note: for full marks described with clarity and concision. 3. Issue or situational analysis here is where you will want to use an analysis framework such as SWOT, PESTLE, 3C and/or Porters Five Forces (whichever is/are useful for understanding the organizations challenges and potential). Remember that you can analyze the org and competitors. You also need to make sure that you discuss the strategic implications of what you have uncovered in your analysis. I cannot stress enough that it is not sufficient to simply describe things you need to think about the implications that arise from your analysis and discuss them. 4. Actionable recommendation for problem resolution at this point, you should be thinking of a number of possible actions for the organization to take in order to correct the issue. Keep in mind that they need to relate to the core problem. Also, it serves no purpose to give recommendations that cannot be followed, such as Do nothing. You want to provide a complete and plausible plan for correcting the problem(s) and moving forward. Justify your recommendations and list them in order of importance or order of implementation (whichever is most appropriate). 5. Conclusion this can be very short, e.g., that you recommend the following steps and believe that it will solve the problem. TAKE NOTE: 1. This is simply a structure that Im recommending to help you organize the case. You wont get extra marks for adding an introduction and conclusion the marks come from the above parts 2-4. 2. While you are preparing your case, have a copy of the rubric sitting in front of you. That will help you focus on what you need to do to get full marks. 4. The printout is all that you are permitted to bring to class with you.
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