What information does the company require to establish the commercial viability of this new venture and suggest recommended sources for this information? Advise the owner on the various data collection methods and techniques that they should use?

1. Give an overview of the structure (ex.secondary research, then primary research) and design the business research process before commencing the project.
(ex. exploratory method, focus groups/ online focus groups (more effective cheaper) and dept-interviews. etc.)

(ex. surveys with questionnaires, email surveys, for individuals and businesses etc.) 2.1. Prepare operational questions for the questionnaire (targeted at potential customers) to determine the viability of this new venture?

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