Each groupwill require to select an existing Saudi medium or large (manufacturing or service) company which decided to internationalize their business operations by entering into one of the Europeancountry. The group is required to perform two essential steps, namely; 1) analyze and assess (PESTLE) at least three potential Europeanmarkets in order to select one best and 2) select best strategy to enter into the selected market. The written report should not be less than 3500 words and more than 4500 words. 20% marks will be assigned to written report. In addition, every group member requires submitting one individual contribution report highlighting his/her accomplished tasks and contribution to the project during the semester. The business report evaluation sheet is attached to the end of this course syllabus. Moreover, more details about the report format and outline are provided in the end of this document.
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