An overview of your products/services, customers and suppliers
Legal form o business
A Summary of your short term and long term goals
Products/Services
In depth description of your products/services, emphasizing benefits (USPs)
Incorporate product/ service selling price point
An explanation of the role your products/service and advantages it has over competition
Identify future expansion
Market Analysis
Indicate your target market (Customer Segments/Size/demographics)
An industry description including stats
SWOT Analysis
Evaluation of your competitors, highlighting Strengths and weaknesses
Strategy/Implementation
Ps (Marketing Mix)
An explanation of the tactics you will use to reach your targeted customers
An explanation of the Operations Cycle (Acquisition of supplies/production/delivery)
Information on number of employees and sources of labour
Data on operation hours
Organization and Management Team
Identify company Owners and management team
Organizational chart with descriptions of key employees
Information about owners (Name, % of ownership, extent of involvement/biography listing backgrounds and skills)
Profile of your management team (Names, positions, main responsibilities and past experience)
List any advisors such as accountants, lawyers, mentors
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