Holiday Villas owns more than 40 hotels throughout the United States. They recently acquired a small hotel chain in Spain (6 hotels), with the objective of growing the organization globally and establishing an international presence. Holiday Villas are family style rooms, typically two bedroom suites and a mini kitchen that cater to families on vacation who want to spend time in a low budget but well located area. Most guests stay 3-7 nights, and most guest are families or groups. The hotels are typically located in cities with tourist attractions, near downtown locations that are easily accessible by mass transit. The organization has decided to use the acquisition of the hotels in Spain as a pilot project and if all goes well, they will consider acquiring other hotel chains across Europe and South America. This is a strategic endeavor, so it is important that the organization finds an effective formula to operate successfully in the global arena. The organization has never owned hotels outside the US before, and has hired you toprovide consultation on how they should proceed.
Assignment:
The management team has decided to go with a PCN (parent country national) for theposition of manager at the 6 hotels. They ask you to: a.Put together a compensation plan along with a balanced scorecard.
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