For this assignment, please choose two articles related to marketing research from any of the following publications: The Wall Street Journal, Advertising Age, The New York Times, the Washington Post, the Financial Times, Fortune Magazine, or Business Week. The article must be at least 500 words (2 pages) long. The article must be in last 3 years. For each of the two articles, please write a 1-2 paragraph summary of the article, plus a 1-2 paragraph critical analysis. The video below “How to Write a Summary” may be helpful in writing your summary. Your critical analysis should include an assessment of the research objectives, the research design, the research methods, the results and the conclusions. Be critical — are the authors’ conclusions valid? Why are why not? Use the theory in the textbook for this assignment. For the best possible score, visit the writing center to refine your writing, or use Grammarly.com, and proofread carefully. 1″ margins, 12 point Times New Roman font. How to write a summary: https://www.youtube.com/watch?v=eGWO1ldEhtQ
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