As an international event manager, I have been hired to take an existing British event into a new international market. The British event entering a new international market is SOCCER AID to Los Angeles, United States of America. SOCCER AID ENTERING Los Angeles in the United States of America. 3500 WORDS ASSIGNMENT STRUCTURE 1. TABLE OF CONTENT 2. INTRODUCTION TO THE EVENT- brief introduction/background to SOCCER AID and what they do. 3. EVENTS CURRENT SWOT ANALYSIS. Define swot analysis with a reference Identify ways swot analysis benefits companies What are the possible limitations of swot analysis? Swot analysis for the event (soccer aid) 4. RELEVANCE OF THE NEW LOCATION FOR THE EVENT- Include Market entry strategies Porters five forces Ansoffs competitive strategies Pestle of the host country Segmenting, targeting and positioning (each heading has to be defined with reference, identify benefits and limitations and justify location and why} 5. RELEVANCE TO THE TARGET AUDIENCE- Sociodemographic data and analysis of target market including Hofstedes Cultural dimensions, communication style {Hall and Hall, 1990} 6. DETAILS OF EVENT THEMES AND DESIGN- including theme, catering, entertainment, content, environment, production, programme and theme {EMBOK Model of design} 7. OUTLINE MARKETING PLAN FOR LAUNCH OF EVENT- A general marketing plan focussing on the 7Ps.{ place, product, price, people, promotion, process and physical evidence} Define each of the seven Ps 8. ANALYSIS OF ANY ISSUES /BARRIERS AND THEIR SOLUTION- Analyse any barriers /issues you think could impact the success of this international event. E.g. Cultural barriers etc. and discuss the solutions or recommendation how it can be addressed using qualitative and quantitative data. 9. CONCLUSION- highlight main points from main body 10. REFERENCE LIST 11. Appendix – embok model, swot table, porters five, hofstede cultural dimension theory model, Additional notes BERI INDEX should also be mentioned in the assignment Notes The report should include 1. Academic references must be cited 2. Background of the SOCCER AID including swot analysis 3. Detailed event theme and design 4. Knowledge and application of relevant academic model 5. Critical analysis of contemporary issues/barriers{that may impact on the success of the overseas event and recommendations on how it can be addressed using qualitative and quantitative data} 6. Relevance of target audience and justification {sociadermographic data and analysis of the target market include HOFSTEDE} 7. Evaluate marketing plan for launch including the 7PS
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