Purpose: In this assignment you will be creating a social media strategy for a Canadian not-for-profit agency that reflects your learnings from this course. You will be required to set goals, identify tools, suggest a campaign, and identify relevant metrics to gauge the success of your strategy. As one of the tactics for your strategy, you will be required to link the activity of your selected influencer to the not-for-profit. You will need to format your paper using APA formatting guidelines and include a title page and reference list. For each of the sections of your strategy, you should use an appropriate heading. Approach and Instructions: Strategy & Impact Engagement You have now had a chance to explore how social/mobile impact can assist companies and organizations in limited snapshots of focused topics throughout the semester. You have learned about the principles of being a social business in your readings and critically analyzed a vast array of tools that you could use to accomplish established goals. You will be preparing an analysis and strategy brief for a Canadian not-for-profit company that also includes introducing an appropriate Canadian social media influencer of your choosing to help amplify your reach. The influencer MUST be credible in their ability to grow your organizations reach, whether that be through their power of celebrity or subject matter expertise. You will be required to identify an overall strategy for your organization and highlight at least one instance where there will be a significant “call to action” to engage your followers. For full instructions, please refer to the attached .pdf.
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