The business plan can use a template but needs to be realistic and cover all aspects of business planning. The structure of your business plan will vary depending on the nature of your business. It is suggested you consider the following headings for within your business plan: Executive Summary Background/ Industry Research Competitor Analysis Customer Profile Product Range Operations Analysis Legal Technical Management Team Sales and Marketing Financial Projections Other Relevant (if applicable) References Appendix able to show us your findings in terms of industry trends, competitors, potential customers, product, financial information, sales forecasts, marketing, any legal requirements and any technical equipment. Consider any staffing requirements and operational process. Be clear about who your suppliers are, profit margins on each product and unit sales within your forecasts. Key Marking criteria will include: ? Initiative: Originality and concept of Business or social enterprise idea ? Assignment Structure: Covering each of the key areas listed above and relevant to the particular new venture ? Quality of Presentation: Document presented in a clear and professional way with attention to spelling, grammar, presentation and with suitable use of headings, graphs ? Quality of Writing: Readability and ability to convey key message(s) concisely in each of the key areas listed above and relevant to the particular new venture ? Quality of Research: Evidence of primary and secondary research appropriate to the new venture ? Insightfulness of Analysis: Usefulness of data, findings and appropriate conclusions drawn ? Understanding: Business plan demonstrates students have understood each of the key areas listed above and relevant to the particular new venture ? References: Use of suitable sources, focused to answer key research aims ? Overall Quality of Business Plan If you have any question, please do not hesitate to ask me.
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