2.What is the core service? 3.Identify and describe enhancing supplementary services worth considering and whether they would support the desired position and/or add customer value. Pricing 1.What factors should GreenFields consider when establishing the price for the service? 2.How much should GreenFields charge (prices) for the service? Why? 3.When (how often) do customers pay for the service? How should payment be made? Distribution (access and availability) 1.How would a customer gain access to this service? 2.When does the customer receive the service? To answer this, indicate the distribution decisions GreenFields needs to make?
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