CAMPAIGN STRATEGY TO SCRAP BEER TAX FOR COMMUNITY PUBS OVER FEAR IT WILL PUT THEM AT RISK OF CLOSING DOWN BECAUSE THEY CANT COMPETE WITH BIG COMMERCIAL PUBS LIKE WETHERSPOON

Write an analysis of the campaign,what is the issue,why running the campaign, Power assessment, who are the influential, who is on the campaign side , state whether they are invisible visible or hidden power and how they influence your campaign,impact chain . .Statement of the campaign outcomes(scrap beer tax for community pubs.)Do you need a Campaign Manager, the action you going to take, what is the result. Issue clearly frame from a particular stance ( how u going to frame the issue ie need an office , websites , media covers etc, who is the target of your communication, what information you going to use to target this people ie meeting research papers, conferences, emotional to get people on the street to protest etc.What organisation you are going to collaborate with. A choice and justification of the campaign strategy and actions(The role the community pubs play in the community) What potential barriers to achieve the campaign:Identify what might stop you and what are u going to do to overcome them .

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