The main purpose of this assignment is to tie together and bring to life the many marketing concepts learned throughout the semester. For this Marketing Plan assignment, please think of a hypothetical product or service of your choice (think of a product thats not yet available in the market). Then you should focus on identifying a target market (consumer or business) whose needs are not currently being met, not being met satisfactorily or even recognized. You also should think about competitive offerings of your product or service, and how your offering will be communicated and delivered. Emphasis could be on the solution being actionable and realistic by analyzing your current marketing environment, situational & SWOT analysis, tailoring 4Ps, specifying appropriate marketing strategies etc that you have learned so far from the course materials. Assignment length 4-5page, roman 12 fonts, single-space
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