Write a 2,500 word report, which focuses on the marketing process in chosen company (Burberry) . It should explain the marketing process through its application by the selected company.

This should include the marketing environment (macro environment), market research, consumer behaviour, Segmentation, Targeting and Positioning, the 4 Ps (Price Place Promotion Product), branding and digital marketing. It should also include a case study of a marketing communication campaign that the company has recently carried out. This should incorporate which segments were targeted, how the product/brand was positioned, which communication tools and channels were used and how these were integrated. It should also show what stages the communication campaign followed using the buyer readiness stage. Finally the report should contain recommendations for future improvements in marketing. The report must be thoroughly researched and provide examples from the company which demonstrate the marketing process.

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