OPENING SECTION Start with story Page one 1. Who is the company page two 2. What is the brand all about – what is their point of difference – what is the category about – who are the competitors page three 3. What is Switzerland all about/the branding all about page four 4. What is the target audience all about: demo and psycho (include a buyer persona) page five 5. Introduce the packaging (draw it) and explain all the details of it – and hopefully, we can make be packaging a beneficial thing rather than landfill (colour, size, mood, etc) You need to create an accurate creative representation of ALL elements. 6. Public Relations Elements Press releases (find a sample online) make sure you actually write a press release – explain the role it will play in getting out your message – talk all about the benefits to the audience 7. What type of things are you going to be doing in the communities PRIOR to the event to get people to come (inform, persuade, remind) devices to use: A. Digital Media – Website – Landing Page – Contesting Page Product Page – Newsletter Sign Up Page – Introductory email – Event email/invite B. Traditional Media Objectives? This can include digital broadcasting, traditional broadcasting – TV Storyboard & audio & action – Radio with script and description – Digital broadcasting C. Social Media Need to include your objectives and goals. I will not be putting a minimum requirement here but you need to create as many as you see fit to back up all of your reasons and justifications. – Facebook – Instagram – YouTube – Snapchat – Twitter – Banners/rich media (if they are animated banners, you need to story-board them) D. Outdoor Advertising – Outdoor Billboards (what would it look like, dont be typical, can a billboard do something for me? or fore the environemnt? – think way out of the box) – Transit shelters (if millenials use transportation think of telling your brand all along the way) – Transit/Subway Ads (you have a captive audience who welcomes something to look at) E. Trade/Sales Promotion – In Store events – Couponing F. Sponsorship (if relevant) __________________________________________________________________ YOUR MAIN EVENT DETAILS (this is big and is the bulk of this assignment) – think unlimited budget and something dynamic) – pick three cities and explain why? – – describe the events in detail – what is going on that keeps people there and makes it memorable (remember the element of surprise works great) – Contesting at the event – describe fascinating things that are going to be happening – the who, what, where, when and lots of why! Explain why you choose to do everything you do! -think big and unlimited budget. Roughly draw your ideas – i want to understand all creative associated with the event – its the idea that counts so dont spend all your enery illustrating – think of state of the art technology and any old-fashioned gimmicks ie. VR to milk a cow competition CLOSING SECTION End the document by creating a section that tells me what type of things you are going to implement to keep in touch with your audience – (Once we leave town we want to continue the relationship) – use things like social media – build something in the city – use traditional media – create an ongoing contest – think of how you keep your product/brand top of mind Explain why everytime (could be from information you collected from attendees or even messaging to the city for those that couldnt attend.
Are you looking for a similar paper or any other quality academic essay? Then look no further. Our research paper writing service is what you require. Our team of experienced writers is on standby to deliver to you an original paper as per your specified instructions with zero plagiarism guaranteed. This is the perfect way you can prepare your own unique academic paper and score the grades you deserve.
Use the order calculator below and get started! Contact our live support team for any assistance or inquiry.
[order_calculator]