You are a newly graduated management consultant who is required to research and write a strategic report about a real life organisation Hyundai. Your consultancy company works closely with universities.

For this reason your manager instructs you to write a report using a given structure and style that would appeal to both academics and business people. The analysis should demonstrate your ability to apply strategic management skills and knowledge to a real life situation. The Hyundai live case study consists of information presented on Blackboard and additional research that all students undertake and share throughout the module. Suggested structure: A professional looking front cover (excluded from the word count) Executive Summary. Please do not call it an abstract. (excluded from the word count) Table of Contents (excluded from the word count) Introduction Analysis of the external environment Analysis of the internal environment The Strategic Analysis Analysis of the business (competitive) strategy Evaluation of strategic options through SAF and ethics Conclusion References (excluded from the word count) Appendices (excluded from the word count) Please feel free to use different headings and subheadings. Your final structure will depend on your research.
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