This project will require not only that you develop your venture idea, but also that you research the company (annual reports, 10ks, articles, etc.). We have chosen Hormel Foods (public company – https://www.hormelfoods.com/) that can benefit from corporate venturing. We have decided to create a hormel internal venture to grow a plant based protein business and brands. It could be protein based snacks, deli items, (any product as a source of protein for consumer) etc. (Please note only protein based). Intended market is grocery shopper (Person who does 50% of household grocery shopping) For this paper, only answer the below listed questions Questions to answer: 1. Potential and fit (1 Page) Where can we make a difference? (Unmet or latent customer needs)
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