You are required to conduct a thorough analysis of the organisation and the industry it operates within. You are expected to examine and critically evaluate the current strategy of this organisation. You need to make recommendations based on your analysis, outlining and evaluating a number of options and selecting the most appropriate one for implementation. The emphasis must be on deriving recommendations that provide a form of competitive advantage. You will be required to use some theoretical models, framework and theories to underpin your analysis. It is essential that you show some critical analysis /evaluation in your analysis. The analysis and recommendations must not be solely descriptive of what the organisation is actually doing but analytical and proposing what it could and should do.
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