You must make a decision about what kind of strategy your company is going to pursue. Outline your strategy for Shefa’a and Herball . Your options are:
1) Cash Out: sell the technology to one of the big pharmaceutical companies
2) Begin Human Testing: sign up with the American hospital for human trials
3) Equity Investment: sign up with the investors
4) Philanthropy: Make Herball free to some or all
5) Any combination from the above
Whatever strategy you choose, you need to give a strong rational and convince your employees and the board of directors that it is the correct choice for the company.
You must choose one of the above strategies and give a strong justification for the chosen strategy. The justification must include the advantages and disadvantages and any potential risk for the company. In addition and irrespective of the option chosen, you must outline the argument to convince the board and employees.
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