One of the ways that we discuss the difference between “new” and “traditional” media is in terms of who controls the production of information. “New” and digital media allow users–traditionally the consumers of mediated information–to “produce” material. Does this change the hegemonic norms associated with the Rhetorical construction of reality?

Or is the assumption of user-end production really just a myth? Further, in either case, what does this imply about the relationship between Rhetorical construction, Rhetorical Responsibility, the consumption of culture and identity, and the role advocacy in communication?

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