Another ways that we come up to increase in store traffic is that everyone can drop off their old clothes that they no longer needed and when you drop off your unwanted things instore, youll get rewarded with a Macys voucher. Macys will then classified clothes into many categories like:
Donating – clothes that are in good condition can be donate to charity
Reuse old clothes will be turned into other products, such as cleaning cloths.
Recycle everything else is turned into textile fibres and used for things like insulation.
By doing this, when customer come in and drop off their old clothes, they will see Macys new version that has been decluttered and would be more interested in exploring the store. This strategy was actually proven success through other store like h&m, other stories, monki……
Reference H&M as they are the first brand that used this method.
*See attached file for more information but only focus on part 3.THE GRAND IDEA. DO NOT WRITE THE OTHER PARTS (1,2,4,5,6,7)
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