Your chapter defines opportunity as an apparent way of generating value through unique, novel, or desirable products or services that have not been previously exploited.
For an opportunity to be viable, the idea must have the capacity to generate value. The idea must involve something that people need, desire, find useful, or valuable. Brainstorm ways to determine demand: develop a plan to assess demand for product and services.
Be sure to read the chapter 5 before answering the questions below.
.2. What was your pathway to opportunity identification? Explain how you went from idea generation to opportunity recognition, using the SEEC Model.3. How did you assess demand for product and services?4. Elaborate on your opportunity by going into detail about its potential economic value, novelty or newness and perceived desirability.
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