Read the case Southwest Airlines in 2016: Culture, Values, and Operating Practices, by Arthur A. Thompson and John E. Gamble (and then respond to the case questions given below.
In addition to using the case study provided in the textbook, research the company further to find any relevant events that have transpired since the writing of the case study. Use the company’s website, Internet search engines such as Google, online data services, or other sources to locate the latest articles about the company including press releases and current financial information. Be sure to cite all sources according to APA guidelines including sources from the “Crafting & Executing Strategy, The Quest for Competitive Advantage- 21e” Thompson – Peteref – Gamble – Strickland
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