Individual Essay Newspaper sales have been falling steadily over the past years. Could rising prices under declining demand be an optimal pricing strategy? Instructions The essay should be 1500 words (+/-10%) in length using a font size of 11. Tables and diagrams are excluded from the word count. Your bibliography is part of the word count. The essay is worth 70% of your module mark. At the heart of your analysis you need economic theory and concepts and the application of these to real world business problems. There is no reading list for the essays and students need to you use their own initiative and search for relevant and appropriate academic resources. This is a key skill. The fact that essays have to utilise economic theory should guide your search. The use of Wikipedia is strongly discouraged. The deadline for submission is 23rd December. Essays should be submitted at Turnitin, via MyAberdeen. The structure of the essay should be: Introduction, Main section (with a small number of sub-headings), Conclusions. The essay should be written as an academic assignment, with referencing in the Harvard style and a bibliography at the end of the essay.
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