Analyze the strategy behind the West Jet video. (CLICK ON LINK) Define the companys target audience. Does the approach meet the needs of the target audience? Finally, determine whether the approach will benefit the company short-term or long-term, or both. Justify your answer. FORMAT The short paper should be between two and four pages (double-spaced,12-point Times New Roman font,1-inch margins) and include citations in APA format. CRITICAL ELEMENTS (1) STRATEGY ANALYSIS – Analyzes the strategy behind the WestJet video, and supports analysis using evidence from scholarly research (20PTS) (2) TARGET AUDIENCE: Defines WestJets target audience, and substantiates the target audience definition with scholarly research (20PTS) (3) EXPLANATION OF APPROACH: Explains whether the approach meets the needs of the target audience, and provides specific examples to support the explanation (20PTS) (4) LENGTH OF BENEFIT: Determines the length of benefit to the company from this approach, and justifies the length of benefit through examples from scholarly research (20PTS) (5) ARTICULATION OF RESPONSE: Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy-to-read format (20PTS)
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