Present a marketing strategy of your chosen company/product/brand.
There are several KEY points
you need to cover in your essay:
1. An industry and company overview including, but not limited to, market size, growth and
revenue, break-up.
2. An analysis on the macro environment of the chosen company/product/brand
3. An analysis on the micro environment of the chosen company/product/brand
4. Using the marketing mix and its constructs to explain the existing marketing strategies of your
chosen company/product/brand.
5. Who is your target market and how do you define the characters of your target customers?
6. A clear plan of your marketing strategy, including the marketing communication plan. Explain
your strategic decisions according to your analysis and relevant marketing theories.
7. What should your chosen brand/product do over the next 5 years?
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