Read the attached Financial Times article on the gig economy. Using theory from the term and the article, answer the following question:
How are modern forms of work such as the gig economy changing the nature of work?
Pick two of the following topics in your answer:
Organisational structure
Organisational culture
Groups and teams
Identity work
Organisational ethics
Discusses the gig economy
organisational model where the company does not employ the provider (i.e. the driver) but partners with them (i.e. self-employed like a freelancer)
The organisations argue their service is the app which connects people, for example Ubers says they connect drivers and riders through on-demand transport technology (Uber, https://www.uber.com/en-GB/about/how-does-uber-work/)
Number of companies use this business model, some examples include Uber, Deliveroo, Airbnb, Elance, Ubereats
Self-employed or employees?
Partners choose when they will be working
During that time, they are managed through their smartphones no direct line management
Specific criteria for how fast they need to respond or how quickly they need to do a task
Also uses customer feedback
These are combined into an algorithm that gives them a score, and to work they cannot go below a specific score
Rates of pay are managed by the company
Consider how this business model is different and similar to those we have studied in the module (Scientific management, bureaucracy, post-bureaucratic, the human relations approach)
Pick two of the topics and discuss how these changes can be seen by using theory from the term
Use examples of the gig economy, quoting the article and doing further research (*using good academic sources)
Use examples from the term to compare it to, and use theory from the module to analyse these changes
*good academic sources include journal articles, books, trade articles, news stories and the company websites
*avoid using Wikipedia or general websites as you cannot confirm the information is correct
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