Write a commercialisation strategy exploring the potential of a hi-tech business idea. The table below details the weightings of the criteria by which your work will be assessed:Criteria
Proportion of overall module mark
1. Introduction to the business idea
5%
2. Define and explore the high-growth nature of the hi-tech concept
10%
3. Identify appropriate mechanisms for protecting the intellectual property of the idea giving reasons for your choice
15%
4. Explore the resources, commercialization strategies and finances needed to bring the concept to market
25%
5. Assess your ability to take forward the idea and explore how knowledge and skills gaps could be filled with respect to characteristics of high tech entrepreneurs
20%
6. Summary and recommendations
10%
7. Style and presentation
5%
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