After reading “The ‘Six Sins of Greenwashing’: A Study of Environmental Claims in North American Markets”, discuss the tension between businesses interests in maximizing profits.

Discussion 1

Claims to Environmental-Friendliness

After reading “The ‘Six Sins of Greenwashing’: A Study of Environmental Claims in North American Markets”, discuss the tension between businesses interests in maximizing profits and the public’s interest in receiving complete, truthful, and non-misleading information about products that they purchase. From a business perspective, what are the dangers of “greenwashing”? If you were a marketing executive, would you have a policy against “greenwashing”? Why or why not?

TerraChoice Environmental Marketing Inc. (n.d.). The ‘six sins of greenwashing’: A study of environmental claims in North American markets [PDF file]. The Six Sins of Greenwashing.

Discussion 2

Environmental Statutes

Read the U.S. Small Business Administration’s article, titled Environmental Regulations, and visit the United States Environmental Protection Agency’s “Laws & Regulations” page.

Identify one environmental law that is relevant to your past, current, or future employer. Apply that law to a business situation created by that employer. How does (or did) that employer maintain compliance with that statute? Do you believe that environmental regulations help or hinder business? Why or why not?

U.S. Small Business Administration (n.d.). Environmental regulations . Retrieved from http://www.sba.gov/content/environmental-regulations

United States Environmental Protection Agency. (2012). Laws & Regulations. (n.d.). U.S. EPA. Retrieved from www.epa.gov/lawsregs/

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