Supply Market Intelligence First, we tend to use the term product in a generic sense. It may be more feasible to select a raw material or component, as this is something that your organization is procuring. So your selection doesnt have to be a finished product. A market supply intelligence analysis examines the supplier landscape at different levels. You should consider the potential suppliers for the product, material, or service that you are choosing and identify for each level (macro, meso, and micro) some information/analysis that would be useful. It’s about getting to know who the suppliers are and what the relevant factors are for your product, material, or service. You don’t have to address all aspects, as this is just a two-page assignment. For this assignment you get to select which questions you will address or which framework you will use. These are some general questions you can ask for each level but you may choose from among the lists of questions provided for macro, meso, and micro contains a list of questions to consider. Macro what economic and/or financial factors affect suppliers for the product, material, or service you have chosen? For example, if its an imported product or material, is current political policy a factor, such as tariffs? Or how do regulations affect the suppliers of the product, material, or service? Meso Consider the industry in which the suppliers of the product, material, or service operate. What is happening in the industry? Are more companies entering the industry? Are prices rising or falling? Etc. Micro This is where you can get to the level of actual suppliers and consider what are important characteristics of the suppliers and how they relate to your organization.
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