As the owner of an online surfing gear business, you periodically study the customer paths on your site. This week you’ve noticed a high percentage of customers abandoning their orders at checkout. Outline the possible reasons as well as how you would correct the problem.

As the owner of an online surfing gear business, you periodically study the customer paths on your site. This week you’ve noticed a high percentage of customers abandoning their orders at checkout. Outline the possible reasons as well as how you would correct the problem.

Response should be no less than 2-3 pages (not counting the cover page and references page), supported with credible references and submitted in a APA format.

You must submit your assignment as a Word doc attachment on the Assignments tab for the week.  Assignments submitted via email or the Messages tab will not be accepted.

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