Undertake social media analysis and provide a report with recommendations for the client: (30%) Individual project: 30% weighting. Word limit: 1700 words (+/- 20%) For this assignment you will submit an individual report. You will work individually to develop Social Media analysis and recommendations report for your chosen business/client. You are encouraged to choose your own business/company/organisation. This could be a b2b or b2c, service or product based enterprise. Your chosen business should be UK-based. This is an opportunity for you to develop marketing experience and insights within your sector of interest. This report requires you to evaluate one Social Media platform of your chosen client according to best practice research, and provide your client with five Social media recommendations. These requirements are detailed below in the Assessment Guidelines. You are required to submit your work electronically via Turnitin. Assessment guidelines: Your coursework must include the following format/content: Title: A social media analysis and recommendations for an organisation Please select one of the Social Media platforms your chosen organisation is active on. You must observe the clients activities on the specific platform for the last three- six months. Through secondary research on social media best-practice and social media analytics (platform specific), you a required to develop a critical overview of your clients platform. This is where you identify issues and areas of weakness within your clients social media platform. Subsequently, you are required to create five recommendations for your client on ways to improve their current social media use. Please ensure your recommendations are supported by relevant secondary research. Assessment 1 Marking Criteria: Social Marketing in an organisation Criteria Maximum marks Overall Presentation Overall, the report demonstrates written communication skills at a very high level. The material is very fluent, very well-structured (for example, appropriate use of headings, bullet points, tables etc.) which makes the report extremely easy to read and understand. Demonstrates appropriate use and understanding of an extensive range of subject-specific vocabulary. The report demonstrates evidence of meticulous proof reading. 10 Executive Summary and Conclusion This section is an outstanding example of a professional written executive summary and end of report summary. Overall it demonstrates a comprehensive description and its brief. It outlines what the report is all about, why it is important, what are the major findings, what more is to be done, how the findings be applied, and why these are being proposed, with additionally focus on best practice tool management within the sector of the clients business. 5 Social Media Activity Analysis Report demonstrates accurate and knowledge of a social media platform, and comprehensive analysis of the social media activity over the prescribe timeframe. A clear measurement plan is described with the rational for this approach. Data is clearly layout and labelled with an insightful critique of the data. Points made are relevant and comprehensively supported by relevant, academic or other suitable evidence. The content is informed by a comprehensive range of suitable evidence which is interpreted and evaluated with insight in its application to the context of the work. 40 Social Media recommendations Recommendations made are relevant to the analysis conducted on the specific Social Media platform and comprehensively supported by relevant industry and academic literature on best practice marketing with arguments based on the evidence presented. Conclusions and/or recommendations are comprehensively supported with arguments based on the evidence presented. The report demonstrates a coherent and very well balanced approach with very good critical analysis/critical thinking and synthesis. 40 Referencing, Glossary and Appendices A comprehensive range of current references have been used. Referencing is excellent throughout, using the Harvard referencing style very consistently. If included, glossary and appendices are highly accurate and appropriate 5 the writer can choose the organisation being analysed
