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Textbook detail: Lawrence, A., & Weber, J. (2017). Business & society: Stakeholders, ethics, public policy (15th ed.). New York, NY: McGraw-Hill Irwin. ISBN: 978-1-259-31541-1
Introduction
In this module, we explored business, government, and society as an interrelated system made up of primary and secondary stakeholders. In additional to stakeholder forces, we also introduced some of the broader forces influencing this system. In this assignment, you will demonstrate your understanding of stakeholder relationships and influences (including that of government and the media) on industry and public issues.
This assignment will comprise 15% of your total course mark. Part A is a case study involving an important public issue regarding the environment, and Part B is a report on public issues relating to the tobacco industry. Each question carries the marks as stated for a total of 100 marks.
Part A: Instructions
Read Discussion Case: Coca-Colas Water Neutrality Initiative on pages 43 and 44 of your textbook.
Question 2: If you applied the strategic radar screens model to this case, which of the eight environments would be most significant? Support your position. (5 marks)
Question 3: In your opinion, did TCCC respond appropriately to this public issue? Why or why not. (10 marks)
Part B: Instructions
The tobacco industry is constantly in the media. Choose one or more public issue(s) relating to the tobacco industry (banning of smoking in public places, secondary smoke health issues, controls on tobacco advertising and corporate sponsorship, youth or women as a tobacco industry target markets, etc.) Write a 2,500-word, double-spaced report containing the following:
Section 1. Context: Introduce the issue(s) you have selected and list primary and secondary stakeholders influencing or influenced by this issue(s). Be specific in naming individuals, groups, associations, and/or government bodies and describe these stakeholders’ roles. (15 marks)
Section 2. What does this mean to my family?: Identify your own stakeholder role(s) in relation to the tobacco industry and cigarette smoking in our society. Describe the biases, perspectives, or experiences that may influence your position on this public issue. (10 marks)
Note
There is no right or wrong perspective, but it is important to recognize your own stakeholder positions and how they influence your perspectives.
Section 3. What does this mean to my company?: Imagine yourself as a tobacco industry executive and describe management of the public issue(s) from this perspective. (15 marks)
Section 4. What does this mean to my country?: Discuss the role(s) of government in this issue(s) and how it is influencing both the industry and the public. (15 marks)
Section 5. Media impact: Describe the media’s role in this issue(s) and the perspective it is presenting to the public. Discuss industry-sponsored media communications, as well as government communications and reporting in the popular press. Cite specific examples, using references. (15 marks)There should be reference sheet as well as work Should be cited at the end of the assignemnt
you are required to turn the discussions in your learning group into a short paper analyzing a theme, reading or topic from your discussion. Your paper will be 500-750 words long, and it will follow all conventions for a standard essay. We will be looking for an introduction, a thesis statement, an argument that develops across the paper, proper use of citations, and a clear conclusion. Because this paper is so short, the introduction and conclusion might not be set off inseparate paragraphs, but might instead be incorporated into the first and last paragraphs of the paper. This is a short paper, so you need to avoid filler, and get right to your points.More Specific InstructionsAnother way that your discussions count in the class is through the Learning Group Assignments. In these assignments, weask you to extend and comment on the discussions in your group. We envision the assignment as beginning with your writing/posts to the group, and then proceeding to an extension or reassessment of your posts based on the contributions of other students. this cause you to reassess your answer to the question? You can work with the material in your LG, or with material from the Best of Forums. You can include material from the lectures or from the readings (all cited, of course).*Please note:We are asking you to consider or reconsideryour place in a discussion/argument about thekey issues in the course, but this is a paper that is about the ideas and the arguments, not about how you felt in the discussion. How you felt as you considered and reconsidered mightcome in at the edges, but this is primarily a paper about the ideas and content and about answers to questions based on content, and on contributions from yourself and others. If that distinction is not clear, talk to me or to the TAs, or watch the webinar for this assignment. (Now scheduled for Tuesday, Sept. 18th)Can I Quote Myself from the Forum? Do I Have to Cite myself?We are expecting that you will reuse/recycle the things you already wrote in the online discussion. If you put a lot of effort into the original discussion and replies, you might have very, very little work to do at the Learning Group Assignment stage. So, you can repeat your own prose (we expect that) and you do not have to cite yourself.Can I Quote from Others? Do I Have to Cite Them?Again, we expect that you might quote BRIEFLY from the posts of other students, or describe their posts and the ideas you took from them. If you quote directly, use quotation marks, and cite. If you refer to ideas from a specific student or post, use a citation. (See below for how to do this)*Can I write in the first person?Yes. It would be difficult to avoid the first person since you are writing about your own ideas and how they developed. But, writing in the first person does not mean that you bypass the general rules about writing an essay, it does not move this assignment from the formal or the conversational, and it does not give you license to substitute your feelings for a discussion or ideasCitationsAll of the rules for citations apply here, as does the requirement to use Chicago Style Notes and Bibliography. For those who are unfamiliar with using footnotes or endnotes (use either, we dont care) there will be a function in your word processor (under the Insert menu) that allows you to put in a footnote or endnote
Human trafficking: The exploitation of human beings is a world problem, yet this form of slavery is not something that only occurs outside our borders. The laws in place have not been helpful in controlling this kind of trafficking. Choose a position: More border regulation should/should not be in place to reduce human trafficking into the United States. Research: Writing Like a Scholar A research paper is an expanded essay that presents your own interpretation, evaluation, or argument, using what knowledge is already available on the subject. This type of paper involves studying a topic in order to find the best possible information in that field. Your paper must present your own opinions and ideas supported by your research, correctly credited to the original authors and organizations. Basic Requirements: Length: 900-1,500 words. A minimum of 900 words is required in order for your essay to be substantial. What is important is that you get your point across. Organization: Introduction, supporting paragraphs, and a conclusion. Language: Use formal language and avoid the use of first and second person — avoid references to yourself (NO “I believe, in my opinion” etc.), no personal anecdotes, and do not address the reader (avoid “you” altogether). Documentation: five correctly documented quotes or paraphrases from five adequate sources. Reference page at the end with Cited Works. Style: APA style is usually used for the type of research you will be doing. Continue in that style unless otherwise stated by your professor. Cross-referencing: You must use in-text citations (also known as in-text references) or signal phrases each time you use the words or ideas of your sources in the essay. Cross-reference your work as explained in your handbook. The handbook is especially necessary for this essay. Support: You’ll need a minimum of five sources. Support your ideas with expert opinion, facts, statistics, and other information you find in your research. It is a mistake to create a Frankenstein research paper by copying and pasting.