Evaluating a Firms External Environment Module Objectives After successfully completing the learning activities for Module 2, you should be able to: MO2.

1 Analyze the external forces that impact a firms competitive position. MO2.2 Apply analytical tools such as the five forces framework and strategic group mapping to assess a firms competitive situation. MO2.3 Assess both the forces that impact industry change and key success factors. Textbook Reading Read Chapter 3 in Thompson, Crafting and Executing Strategy. Familiarize yourself with the five generic competitive strategies in Chapter 5. Introduction Welcome to Module 2 of the course. Module 2 examines the environment in which a company functions. A company interacts with many external forces in conducting its business. These include rival firms, suppliers, buyers, substitute products, or new competitors. The external environment also includes broader forces such as government and legal regulations, technological changes, international competition, the general state of the economy, demographic trends, and the natural environment, among others. Understanding the external environment is necessary for managers if they are to craft a strategy that can be successfully implemented. A diagnosis of the external environment provides a big picture of the world in which the company exists and has to operate. This module introduces you to several important analytical tools to help managers get a meaningful sense of the external environment. These include the five forces model of competition, strategic group mapping, competitive intelligence, and key success factors, among others. These tools enable managers to determine how their company is positioned to Course Syllabus S-15 compete successfully and what changes and adaptations may be necessary. Module 2 should encourage you to follow the news every day. National and international business as well as political, legal, economic, social, cultural, and environmental issues all impact how companies function, react, and adapt to an environment that is dynamic and often unpredictable. Discussion Assignment 1 Answer the following questions in short essay form: 1. Why should a U.S.-based company be concerned if an earthquake, tsunami, or nuclear power plant accident occurs in Japan? 2. With rapid changes in technology, the boundaries of industries are being redefined. What industry is Google in? Who are Googles main competitors today and where might new competition come from?
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Prepare a 250-word e-mail presenting your findings and persuading the reader(s) to follow your recommendation(s): Be sure to organize the document effectively, attend to professional writing style, and employ effective formatting Review Cerner Email Writing Guidelines Word Doc only Important: This email should be very formal and simple.

This is an draft a 250-word e-mail to your management about a transformative or disruptive development that may impact your specific company (you can choose any company). Deliverable(s): Prepare a 250-word e-mail presenting your findings and persuading the reader(s) to follow your recommendation(s): Be sure to organize the document effectively, attend to professional writing style, and employ effective formatting Review Cerner Email Writing Guidelines Word Doc only Important: This email should be very formal and simple. There is no any unnecessary words. Only 4 sentences in a paragraph. No any negative word and no negative tone. No leaking.

Whether your proposed health communication campaign could be enacted through a modification of existing programming and/or advocacy efforts; Explain how existing policies or regulations could impact your efforts;

3. Provide an analysis of the methods you could use to influence stakeholders to support your health communication campaign; and 4. Summarize the obstacles you anticipate arising in the implementation process and how you could overcome these hurdles. Be Specific! Brand your Health Communication Campaign! Use the Guidance document, article ‘Developing a Health Communication Campaign’ and Pink Book pdf (see attached) as resources. Quality vs. Quantity: Make sure you are submitting a clear and concise paper. A solid page paper with specific steps and details will receive a higher grade than a 20 page paper of fluff. Use feedback from the Second paper and incorporate any needed changes in the Final paper. Again, Be Specific! the communication component needs to be flushed out more. You’ve identified the communication tools, but what kind of messaging with be used in order to reach your target population? How will the tools be used differently for all audiences to reach the same end result? Use the final paper to bring your health communication campaign full circle. Use the research in the beginning to spell out the need and then map out your vision for the campaign. *I Will be attaching the first two papers and few other sources.
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Outline a sanitation training program for the couple using the most recent regulations on food safety.

Topic: Building Capacity A couple manages their own small scale food production and distribution system. Their success comes from delivering a high quality product with low risk of contamination. Assume that they are now in a position to expand their operation from a local enterprise to a nationwide business. As they do, more of their time will be spent in the negotiation and managerial components of the business and they must, therefore, hire a workforce to handle the actual production, packaging and distribution of the product in order to build capacity.

Discuss the future of managed care as a viable reimbursement model for Healing Hands Hospital compared to Accountable Care Organization model and valued based reimbursement.

Managed care has had a profound impact on the way that health care is delivered and paid for in the United States. A large portion of Healing Hands Hospital’s revenue comes from managed care reimbursement making managed care a very important part of the business process. Part of the Task Forces work will include obtaining feedback from the community and a public relations committee has been formed to help educate the community when decisions are made about changes to Healing Hands Hospital. Mr. Johnson, Healing Hands Chief Financial Officer, has asked you to help provide some training to the members of the public relations committee to help them understand managed care and other possible models for reimbursement including value-based reimbursement and Accountable Care Organizations (ACOs), so this can be included in their campaign of community education. Your report to Mr. Johnson should include:Identify two types of managed care plans, such as Preferred Provider Organizations (PPO) and how they impact the way that health care is delivered at Healing Hands Hospital.

Through legislation such as the Patient Protection and Affordable Care Act and MACRA, there are regulations and requirements set by the Centers for Medicare and Medicaid Services that are designed to improve patient quality of care and ensure highest levels of reimbursement. How do these laws impact Healing Hands Hospital and its financial plans?
Mr. Johnson, like all healthcare management professionals, believes that the data and information presented must be backed by good research and the reference sources must be listed appropriately in the written report.
Be sure to include at least three references for the information presented in your report using APA formatting.

What role did failure play in creating Abraham Lincolns many successes?

Abraham Lincoln, Sixteenth U.S. PresidentTo live is to experience failure. There appears to be no way around it. Sooner or later, everyone fails. Some failures are small and private, such as indulging in a donut while on a self-imposed diet. Other failures are larger and more public, like flunking out of school. . . . All of us experience failure many times in our lives. Some fail miserably and get over it quickly, while others let it completely take over their lives. However, failure is not a permanent state, and there are actions that can facilitate recovery.Boss & Sims (2008)Abraham Lincoln was the 16th president of the United States. At first, it might seem strange to have a story about him in a textbook on entrepreneurship. When you study Lincolns life closely, however, you begin to recognize an entrepreneurial quality to Lincolns political career that served him well. Regardless of the field or industry in which you happen to work, the ability to think and act like an entrepreneur can prove very helpful in the attainment of successas was the case with Lincolns rise to the top of his political world. This case study specifically addresses Lincolns capacity to manage and leverage failure along the pathways of his ultimate ascent to the highest office in the land.Abraham Lincoln was no stranger to failure. In fact, he is often typecast in popular culture as the man who failed at everything leading up to his stunning election as President of the United States. In truth, Lincoln did experience many heartbreaking tragedies and failures in his life. Accompanying these failures, however, was a consistent string of successes and growth that eventually paved the way for him to realize the extraordinary position he achieved in the governmentand later on, in the history books.From the loss of precious loved ones to the loss of elections; from professional failures to experiencing terrible bouts of depression, Lincoln was no stranger to defeat and adversity. But Abraham Lincoln did not become great because of his failures. Everyone fails, but not everyone goes down in history like Abraham Lincoln. The thing that defined greatness in Abraham Lincolns life was how he responded to failure and defeat. By choosing not to let his failures define or break him, he was able to turn his greatest defeats into inspiring victories.Abraham Lincoln was born and raised in obscurity in the backwoods of Kentucky and Indiana, and his familys social class positioned him better for splitting rails and planting crops than pursuing politics. His father was an uneducated man whom Lincoln never had much understanding of, nor affection for. His mother died of illness when he was only nine years old.Although he had little opportunity for formal education, Lincoln not only learned to read and write but developed a voracious appetite for books. He was known for reading anything and everything he could get his hands on, although he had only limited time to spend reading due to the unremitting demands of farm life.The events surrounding Lincolns entrepreneurial spirit and rise in politics began in his early twenties when he left home to strike out on his own. Some of his early adventures included river-boating down the Mississippi to transport a load of cargo on a flatboat headed to New Orleans. When he and his colleague reached their destination, Lincoln witnessed a slave auction for the first time in his life. The callous nature with which human beings were whipped and rounded up like animals to be sold at auction disturbed him. His firsthand observations of slavery in the Deep South left a lasting impression that would influence his thinking for the rest of his life.In 1832, Lincoln served as a volunteer in the Illinois militia during the Black Hawk War, a brief conflict involving the US territories of Illinois and Michigan and a coalition of Native Americans led by a chief called Black Hawk. Here Lincoln showed early signs of leadership capacity, being elected captain of his company. Around the same time, he and a friend from the militia purchased a small general store.While managing the store, Lincoln became known for being unusually honest, a trait that would figure prominently in his reputation for the rest of his life. Famously, if Honest Abe found he had accidentally overcharged a customer, he would walk as far as necessary to return the customers money. What is not so well known is the fact that the business soon failed, leaving Lincoln and his friend deep in debt. Not only that, but Lincolns friend died, leaving half of the debt completely unpaid. Though Lincoln was not legally obligated to cover his friends debt, he insisted on paying the full amount to their creditors. It took several years, but Lincoln eventually paid the debts in full.In 1832, while the store was still a going concern and his business partner still alive, Lincoln also got his start in politicsand with it, his first dose of election failure when he lost his bid to become a member of the Illinois State Legislature. He learned from his mistakes, however, and after gaining more knowledge, experience, and polish on the stump, won election to the same body in 1834.In 1835, Ann Rutledge, his romantic interest at the time, died of illness. This turn of events was devastating to Lincoln. It would be seven more years before Lincoln would eventually marry.In 1836, Lincoln won re-election to the Illinois State Legislature, where he would serve for a total of 12 years. That year, he also was admitted to the bar and began practicing law, a career he would pursue for much of the rest of his life.In the early 1840s, following his marriage to Mary Todd, Lincoln began setting his sights on the United States House of Representatives. He failed in his first attempt to win election, but succeeded in his second attempt in 1846. For partisan political reasons, he agreed to not run for a consecutive term in 1848. In 1854, Lincoln made another run at national office, this time running for the U.S. Senate representing Illinois. He lost. In 1856, he was considered as a nominee for running mate of presidential candidate John C. Frmont in the newly formed Republican Party, but he lost that bid too. In 1858, he again ran to represent Illinois in the U.S. Senate, but was again defeated.Despite his poor election performance during the 1850s, Lincolns political star continued to rise through a series of speeches that began attracting a nationwide audience. These speeches included the famous House Divided speech (June, 1858), the Cooper Union address (February, 1860), and his legendary Senate debates with Stephen Douglas (1858). Although he lost the election to Douglas, his articulate speeches and debates propelled him into the national spotlight where he became a prominent contributor to national political conversations.Riding this wave of attention and publicity, Lincoln was able to apply all the skills he had developed over the course of three decades into his campaign for the presidency in 1860. A remarkable series of events followed, shaped in no small part by his own adroit political entrepreneurship. Abraham Lincoln, the prairie lawyer from Illinois viewed as a dark horse candidate, was able to win not only his partys nomination but also the general election, becoming the first Republican president.Political tensions surrounding the issue of slavery had been running high throughout the 1850s, and Lincolns victory sent shock waves that exacerbated hostilities. Before Lincoln was even inaugurated, the states of the Deep South had seceded from the union, initiating a conflict that burgeoned into the Civil War. Despite the enormous challenges of the war, along with his own personal tragedy when his son Willie died of an illness in 1862, Lincoln was able to again defy the odds and win re-election in 1864. In his final months in officeand on EarthLincoln issued the Emancipation Proclamation, brought about the passage of the 13th Amendment to the Constitution to end slavery nationwide, and led the Union to victory in the Civil War. Five days after the Confederate surrender, he was murdered by an assassins bullet, cementing his legacy as a national martyr.Lincolns greatest achievement is found in the opportunity for success he opened up for others, particularly African Americans. His words from the Gettysburg Address are a continual reminder that all men are created equal, going on to inspire generations of successful African American entrepreneurs. Seen through a long historical lens, Lincolns courageous actions can be credited as setting the stage for Barack Obama to achieve the same office of President that Lincoln once occupied. 2. What failures or tragedies have you experienced in your life that could potentially serve as a platform for future joys and successes?3. Consider the opportunities Lincoln opened up for others, particularly African Americans. What is something you could do as an entrepreneur to open up new avenues for others who may not be as fortunate as you?

What role does that word play in creating a concept? How does that word give rise to other words or concepts?

writing about Cultural Practices
By virtue of comparison to stars in space, Kenneally’s descriptions of language networks and webs of words are imbued with a sense of wonderment and awe. Indeed, it is fascinating to think about how one word is linked to so many ideas and ways of knowing. For this assignment, choose a word (a simple noun might work best) and map the ideas and concepts connected to that word. As Kenneally suggests, “Try mapping out connections for everything from the lousiest pun to the densest nugget of grammar, all the associations and the conjugations, the synonyms, homonyms, and homophones-make them all manifest.” After you have made your word map, categorize and group your connections, and then write an essay that describes the process of constructing a word map. You should then analyze how the single word you chose reveals itself as a technological innovation. Ask yourself the following questions:
How is that word connected to concepts flounder without it?

Write a research report with an introduction, methods, results, discussion and conclusion discussing the observable changes in vegetation for the pre and post-fire images, and determine together the potential causes of change between the aerial map taken in 2007 called “Serrano Vegetation Map 2007” and file name “Map 2” taken in 2018 of the site study Serrano Valley California. The paper should be base towards answering these two questions in a brief discussion:1. Your critique of the alliance mapping process.

How different were the alliance maps by creating your own polygons shown in the attached file “Map 2”? Does having different groups visually drawing their own conclusion to classify reliable vegetation base on the results?2. Which vegetation alliances (or species) were generally identified from the group map “Map 2” and the vegetation species that recover quickly after a fire to increase and those that recover slowly, or by seed, to decrease? And pick one vegetation by explaining why it didn’t regrow after the fire?