Action Research and Organizational Development

Assignment-Note-Background material is attached or link listed. ACTION RESEARCH AND ORGANIZATIONAL DEVELOPMENT For this assignment, first carefully review the required background materials. Make sure you are highly familiar with the main steps involved in action research and organizational development discussed in the readings. When you are finished reviewing the background materials, take a close look at the four scenarios below. For each scenario below, think about the reasons why things did not work out well for the company in question. More specifically, think about which standard action research or organizational development step was not taken. Your task for this assignment is not to explain what steps the organization should takeyou would need to go into the company and do some lengthy action research in order to do this! Instead just review the standard action research and organizational development steps covered in the background materials and try to assess which key step was missing in the scenarios below. Then write a 4- page paper addressing the following for each scenario: A. What action research or organizational step was missing and B. Why missing this step might have led to failure. Make sure to discuss at least one of the required readings in your discussion of each scenario, and to cite all three of the required readings in your paper. 1. Sales have gone down at the XYZ Widget Corporation and nobody in the organization, including the CEO, seems to know why. They decide to hire an organizational development consultant to do some action research. The consultant and the CEO spend a lot of time discussing how to proceed and create a contract. The contract specifies that the consultant will limit his scope to finding factors that led to the decrease in sales and he will come up with a plan of action within one month. The consultant is busy with several other clients and doesnt get much time to spend at XYZ. Facing the one month deadline, the consultant decides to repeat a recommendation he gave to several previous clients. The consultant then writes up a report recommending a large pay increase for the sales staff, which worked well for his previous clients. This change is carefully planned, and is implemented with strong support and enthusiasm from the sales staff. However, six months later sales are still down. 2. The Allmart Corporation is very concerned about the poor functioning of their inventory control and accounting processes. They hire a consultant who is an expert in this area who makes a good impression on them during the interview, and they immediately put him to work the day after the interview. The consultant conducts a survey with all employees in the accounting department and also has in-depth interviews with all managers in the department. The consultant shares his findings with Allmarts top management team, and makes the primary recommendation that they implement a newer and more expensive accounting software package as he believes it is out of date software that is leading to inefficiencies in the department. Allmarts CEO gets extremely upset that the client relied only on interviews and surveys and did not spend time directly observing the departments accounting practices in action. Allmart ignores the consultants advice, and decides to hire a new consultant instead. 3. The Kooltrendy Internet software company has recently purchased Hardwrk, a competing Internet software company. Kooltrendy wants the merger to go through as smoothly as possible with minimal conflicts between employees of the two companies, so they have hired an organizational development consultant to look at ways to help ease this transition for all employees. Kooltrendy interviews several consultants, but settles on one consultant who has a lot of experience with these types of mergers. After extensive discussions, it is agreed that the consultant will conduct extensive one-on-one interviews with employees as well as a large-scale survey that assesses employee values and attitudes. After carefully reviewing the survey and interview data, the consultant concludes that Kooltrendy has a very fun and laid-back corporate culture, whereas Hardwrk has a more competitive and serious corporate culture. Satisfied that it knows how to fix the problem after hearing the consultants report, Kooltrendy immediately decides to implement Fun Fridays for Hardwrk employees that involve water gun fights, costume contests, or other activities every Friday in order to bring Hardwrks culture more in line with the laid-back culture of Kooltrendy. However, they are puzzled to see that every Friday more and more Hardwrk employees quit and they are unsure why the Fun Fridays solution did not work. 4. HN Motors is a large manufacturer of both cars and motorcycles. Given the new demand for high mileage vehicles, the company has decided to develop a car/motorcycle hybrid that has three wheels and looks like a tiny race car. However, neither the car department nor the motorcycle department wants to take the lead and the project keeps getting stalled. HN Motors decides to hire a consultant to mediate the differences between the car and motorcycle departments, with the agreement that the consultant will spend a lot of time with both departments to get to the bottom of why they are so resistant to working on the new vehicle. During interviews with both departments, the consultant finds that all employees think the new hybrid vehicle is a good idea but they hate the idea of having two bosses and none of them wants to be in the position of having to report to both the director of the motorcycle department and the director of the car department. The consultant recommends that HN Motors create a new Hybrid Department that only focuses on the new hybrid vehicle, and that this new department bring in a mix of employees from both the car and motorcycle department as well as some new employees. HN Motors’ management likes this recommendation and pay the consultant, but say that they can take it from here and dont need the consultants services anymore. A few months later the project is still stalled and they dont know why. They call up the consultant to try to get him to come back, but by now he is busy working with other clients. Assignment Expectations Answer the assignment questions directly. Stay focused on the precise assignment questions; dont go off on tangents or devote a lot of space to summarizing general background materials. Make sure to use reliable and credible sources as your references. Articles published in established newspapers or business journals/magazines are preferred. If you use articles from the Internet, make sure they are from credible sources. Background Required Reading A good place to start is this introductory video on organizational development which will help introduce you not only to this modules topic but also the entire course: Weiher, A. (2014). Artifact: Organization Development. https://www.youtube.com/watch?v=x9iLMsogoR0 For more detailed reading on many of the same concepts in the video, read the following introductory book chapter. Pay special attention to the seven steps of action research which will be a major emphasis for this Assignment: Lurey, J. & Griffin, M. (2013). Section 2: Chapter 4: Action research: The anchor of OD practice. In Vogelsang, J. (ed). Handbook for Strategic HR: Best Practices in Organization Development from the OD Network. Saranac Lake, NY, USA: AMACOM Books, pp. 46-52. Now read up in more detail on action research with the following chapter. This chapter has more detail about the main steps of action research such as entry, contracting, etc. Note the names of the steps are a little different than the previous book chapter such as action planning instead of planning change or research instead of data gathering and diagnosis. But it is the same basic step-by-step approach: Haneberg, L. (2005). Chapter 3: The action research approach to change. Organization Development Basics. Alexandria, VA: American Society for Training & Development. Finally, review this more detailed chapter. Pay special attention to the section on action research as applied to organizational development which starts on page 20: McLean, G. N. (2006). Chapter 1: What is organization development? Organization Development: Principles, Processes, Performance. San Francisco: Berrett-Koehler Publishers.
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A 12-15-page research paper is expected on the thorough research of 3 of the main learning theories: social constructivism, multiple intelligences and brain based learning.

The basic tenets of each should be included, researcher(s) in each theory should be identified, and how you see this type of learning in the classroom and how it could be assessed, and critiques of the learning theory should be included. At least 6 scholarly references are expected. Textbooks in education or development may have this content, and scholarly journals are of course, accepted. This paper should include an abstract and a reference page.

Describe a third assessment that has been identified and completed providing hypothetical results for the case.

Applying assessment in counseling to a specific scenario. Use the attached John and Carmen case scenario. Identify the primary question an assessment needs to address for John and Carmen scenario. o What is the primary presenting concern of John and Carmen? Examine three different assessment tools from the Circumplex model of marital and family systems or close to for the identified case: o Identify a symptom checklist that might be useful, and describe its application in this case. o Describe personality assessment, and identify a personality assessment instrument and its application in this case. o Examine the following: o Provide a clear description of the cases completed assessment tool, and measure of the identified problem. Use evidence from attached documents literature to support your description. o Describe how the cases completed assessment is scored and interpreted. In your description of the assessment’s scoring and interpretation, be certain to incorporate the measurement constructs (such as reliability and validity) learned about through attached documents and scholarly resources. Be certain to discuss the ways in which the circumplex model of marital and family systems assessment is validated for use with diverse clients. Review the hypothetical results of the completed assessment for your case. o Interpret and present these results in your paper. Evaluate how assessment is linked to the practice of counseling. o As the counselor or therapist for the identified scenario, how do the circumplex model of marital and family systems assessment tools examined in the previous section support your work as a counselor or therapist? Be certain to discuss the applicability of each to initial assessment. o Then, go beyond initial assessment to examine the ways you can use assessment throughout the counseling process. Evaluate how the assessments can be used with diverse clients as part of an ethical assessment process. o How would you present the assessment results to your client or clients? o Describe the process of presenting assessment results with a clear consideration of the client’s unique cultural context. Be certain to identify the relevant sections of the code of ethics for AAMFT. Please use the Assignment Template listed in the Resources to compose your final assignment paper.
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What are the research gaps? -What are the theoretical foundations for hypotheses or arguments made?

One page summary of each of the attached 2 articles discussing the major ideas, contributions, or shortcomings of the article … First paragraph , introduce and summarize the topic , then comment on the below points according to the relevance to the article -What are the central findings of this paper? -Do the authors motivate the topic adequately (i.e., why is it interesting and important)?Is there strong support for the authors arguments? -Is there logic, internal consistency, and a strong linkage between theory and hypotheses or arguments? -What is the originality of the contribution to the extant body of knowledge in discipline (i.e., what do we learn that is new?)? -What are the key implications of the findings for understanding consumer behavior and marketing? -What may be some specificfuture research directions?

Is there logic, internal consistency, and a strong linkage between theory and hypotheses or arguments?

One page summary of each of the attached 2 articles discussing the major ideas, contributions, or shortcomings of the article … First paragraph , introduce and summarize the topic , then comment on the below points according to the relevance to the article -What are the central findings of this paper? -Do the authors motivate the topic adequately (i.e., why is it interesting and important)? What are the research gaps? -What are the theoretical foundations for hypotheses or arguments made? Is there strong support for the authors arguments? – -What is the originality of the contribution to the extant body of knowledge in discipline (i.e., what do we learn that is new?)? -What are the key implications of the findings for understanding consumer behavior and marketing? -What may be some specificfuture research directions?

Unethical Burden on the environment VS. Technology Trend presentation

Please, create a speech. 1. Discuss the presentation on the topic explored in the essay. 2. In addition to presenting the topic, reflect how the topic relates to the guest lectures. Please relate to the red words I marked in the guest lecture notes. 3. Guest lectures notes & presentation & essay are provided in the attached file. 4. Please write a 3-minute regarding to all my presentation and guest lecture notes and my essay, thank you! 5. Your audiences are educated and interested individual who may not have a background in the area 6. Please follow the criteria and make sure the speech approaches score A* in each criteria 7. Call for action, provide directions for further applicability. Ask questions to raise a discussion, leave the reader with something to think about. Provide a critical insight into the investigated subject matter. 8. Make it thought-provoking. Engage your readers and make them rethink what they know and believe. please make my speech sounds interesting and easy to memorized and clear for the audience to follow

What are the theoretical foundations for hypotheses or arguments made? Is there strong support for the authors arguments?

One page summary of each of the attached 2 articles discussing the major ideas, contributions, or shortcomings of the article … First paragraph , introduce and summarize the topic , then comment on the below points according to the relevance to the article -What are the central findings of this paper? -Do the authors motivate the topic adequately (i.e., why is it interesting and important)? What are the research gaps? –Is there logic, internal consistency, and a strong linkage between theory and hypotheses or arguments? -What is the originality of the contribution to the extant body of knowledge in discipline (i.e., what do we learn that is new?)? -What are the key implications of the findings for understanding consumer behavior and marketing? -What may be some specificfuture research directions?

prepare a presentation on 4 selected advertisements. You can select similar or differing ads but must be able to identify details related to gender in each.

The advertisements can be from multiple sources, but you must be able to upload an image of or link to the advertisement (you can include commercials if there is a link). Be creative in the assignment–you can include audio and/or video clips, images, links, etc. You can view a presentation on gender and the media for additional analysis of the topic. The presentation should be creative and visually appealing as well as incorporate each of the following components: 1. Provide a brief description of each of the 4 advertisements. Include the source, date of publication, and other identifying details. 2. Next, evaluate the way that gender is depicted in the advertisements. Are men and women portrayed in stereotypical ways? 3. Analyze the gendered images using related theories, course materials. or additional scholarly sources. For example, what do the images tell us about body image, the social construction of gender, masculinity, femininity, gender roles, etc.? 4. Compare and contrast the images, addressing similarities and differences in the ads. 5. Also include an image of each advertisement in the presentation. (This can also include linked commercials, personal photos, etc.).
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describe and apply insights of target consumers using the theoretical principles of human behaviour to evaluate, purchase, use and dispose of goods and services

Consumer Behaviour Assignment 1: Behavioural analysis report Word/time limit: 3000 (+/- 10%) Weighting: 30% Due date: 5pm AEDT Monday 10 December 2018 (Week 6) After you have read this information, head over to the Assignment 1 Q&A discussion board to ask any questions and see what your peers are saying about this assignment. Assignment overview In any purchase of any product, consumers tend to go through five stages of the consumer decision-making process (CDMP). However, there are many internal factors (needs and motivation, personality and self-concept, perception and attitudes) and situational factors (retail environment) that may influence this process. The purpose of this assignment is for you to highlight your ability to describe and apply insights about consumers using the theoretical principles of consumer behaviour. You are required to produce a report that is about understanding the target customers of a selected brand in terms of their psychological profile and how a brand can influence the consumer decision-making process (CDMP) of target customers. Your analysis should draw upon the unit learning materials, readings and academic articles to help you formulate recommendations for a selected brand to effectively market and promote a product. Related learning outcomes This assignment assesses the following unit learning outcomes: 2. analyse the relationship between psychological and social drivers behind consumer behaviour and marketing 3. classify and evaluate theories of the consumer decision-making processes 5. communicate their thinking regarding these principles in a style appropriate for a business environment individually and in teams. Assignment details Choose one of the following brands and corresponding product as the focus for your report: Mr. Simple. Samsung Note8/iPhone 10. Pandora Rose. T2 tea. Once you have selected your brand, apply it to the consumer decision-making process, including the different behaviour theories and concepts covered in the learning materials of this unit to produce a report. In your report, address the following: 1. Briefly explain why a good understanding of consumer behavior is a requirement of any organisation, including your selected brand. Briefly describe the product you selected and include a brief background about the brand. Who are the key target consumers that the brand can focus on think about the common characteristics of the key target customers. 2. Describe the steps a consumer would take to purchase your selected brand’s product. Use the five stages of the consumer decision-making process to frame your response. 3. Explain and justify the internal factors (needs and motivation, personality and self-concept, attitudes and involvement) and situational factors (gift-giving and retail environment) that may influence the decision-making process, and lead someone to purchase your selected brand’s product. 4. Using your findings, provide relevant and practical recommendations for how your selected brand could effectively market and promote their product in order to influence the target consumers to purchase and become satisfied with your selected brand. Conduct your analysis within the context of your home country. For local students, this would mean exploring the assignment within the context of the Australian market. Your analysis is to be written as a professional document in business report format. The report should demonstrate a consistent and appropriate style of presentation and use Swinburne Harvard referencing throughout. You should reference a minimum of five journal articles using Swinburne Harvard referencing style. Report structure You may use the following structure to complete your behavioural analysis report. Please note word counts per section are only a guide and may vary according to your content. Executive summary (one page not included the word count). Table of contents (as appropriate not included in the word count). Introduction (approximately 100 words). The five stages of the consumer decision-making process. Problem/need recognition (approximately 300 words). Information search (approximately 300 words). Alternative evaluation (approximately 300 words). Purchase decision (approximately 300 words). Post-purchase behaviour (approximately 300 words). Internal and situational factors (these may be integrated into the five stages) (approximately 900 words). Key recommendations (approximately 500 words). References (minimum five journal articles not included in the word count). Appendices (you may include any additional figures, tables or other material too detailed for the main body of the report. These are not included in the word count). Please note: The word count excludes the executive summary, table of contents, appendices and the reference list. Assignment criteria 1. Application of theories: relevance and accuracy of theories applied. 2. Integration of theories: internal factors and situational factors. 3. Quality of analysis: analysis of issues, synthesis of material, relationship between theory and practice, use of different perspectives. 4. Structure: organisation and planning; movement from introduction to conclusion with coherence and logic of arguments. 5. Communication: style and method of communication, fluency and style, accuracy of grammar, spelling and punctuality. 6. Reference to reading and sources of information: appropriateness, range and age of sources, use of references, accuracy of referencing, balance of quotations and paraphrasing.
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