American Marketing Association’s definitions of marketing says it’s “a set of processes for creating, communicating, and delivering value to customers.”

When consumers calculate the value of a product, they look at the benefits and then subtract the price to see whether the benefits exceed the costs, including the cost of driving to the store or shipping fees if they buy the product online. Whether consumers perceive a product as the best value depends on many factors, including the benefits they seek and the service they receive. To satisfy consumers, marketers must learn to listen better and constantly adapt to changing market demands. From a strategic marketing viewpoint, a product is more than just the physical good or service. A total product offer consists of everything consumers evaluate when deciding whether to buy something. The basic product or service may be a cell phone or a hotel room, but the total product offer includes other aspects of the good or service. Read the case below and answer the questions that follow. At the time the new iPhone 3GS was introduced, it was described on Apple’s website in the following way: Priced from $199 to $299, Apple promises that its new iPhone 3GS is the fastest, most powerful iPhone yet. The new version features video recording, Voice Control, and up to 32GB of storage. iPhone is more than just a phone. It combines three devices in one: a revolutionary mobile phone, a widescreen iPod, and a breakthrough Internet device. All that and more makes it the best phone you’ll ever use. The Apple iphone is a revolutionary phone. With the Multi-Touch interface on iPhone, you can make a call simply by tapping a name or number in your contacts or favorites list, your call log, or just about anywhere. Visual Voicemail lets you select and listen to messages in whatever order you want just like email. The Apple iPhone shows off your content music, movies, TV shows, and more on a beautiful 3.5-inch display. Add to your collection by downloading music and video wirelessly from the iTunes Store. Scroll through songs and playlists with the touch of a finger. Even browse your album artwork using Cover Flow. The Apple iPhone uses fast 3G and Wi-Fi wireless connections to deliver rich HTML email, Maps with GPS, and Safari the most advanced web browser on a mobile device. It has Google and Yahoo! search built in. And since iPhone multitasks, you can make a phone call while emailing a photo or surfing the web over a Wi-Fi or 3G connection. The Apple iPhone comes with some amazing applications. And you can choose from thousands more on the App Store and download them with a tap. Your iPhone gets even better with every new app. Play games. Be more productive. Keep yourself entertained. No matter what you want to do on iPhone, there’s an app for that. With iPhone, Apple combined innovative hardware features with the world’s most advanced mobile operating system to redefine what a mobile phone can do. Applications work together seamlessly and they sync with your computer whether you’re on a Mac or a PC. From its revolutionary Multi-Touch display to its intelligent keyboard to its smart sensors, iPhone is years ahead of any other mobile phone. just answer 3 questions:1.What is the total product offer for the Apple iPhone?2.How would a consumer calculate the value of an Apple iPhone?3.How is Apple employing the concept of marketing in the creation of the iPhone?

The marketing budget sheet is already done.This discussion is worth 80 points and it is part of your Course Project.

Before you get started on this exercise, you will need the textbook (Chapter 16- The Financials), the Business Plan Financials Guide and Excel document, and NAB Company Portfolio.
Section I: The Business Plan financials (Excel document)- complete this firstUsing your NAB Company Portfolio and the first year of your business plan for the company, you will complete all the worksheets in the entire Excel document in order, so that you can complete the Income Statement, Cash Flow Projections, and Balance Sheet sections from the Business Plan Financials spreadsheet.Notes:The setup and marketing worksheet should already be completed from assignment 2.
Use the instructions provided in the Business Plan Financials Guide to help you complete this document, as well as the NAB Portfolio (pages 4-8).

Critically analyse how popular culture shapes our understanding of serial killers

Critical Analysis Essay: reflects its positive and negative aspectsNeed to CoverDefine popular culture: recognised by members of a society as a set of the practices, beliefs, and objects that are dominant in a society at a given point in time. Popular culture also encompasses the activities and feelings produced as a result of interaction with these dominant objects.Topic (define topics 1 & 2)
1. Murderabilia: any collectible item directly linked to murderers, murders or other notoriously violent crimes (e.g. serial killer memorabilia sold on the internet need specific examples)
2. Dark Tourism: tourism involving travel to places historically associated with death and tragedy – consider the history of serial killers in popular culture (e.g. Jack the Ripper and the neighbourhood turning up to view the sites where the victims were found) and how popular culture has changed and the new avenues it has brought (booked tours today shows popularity 130 years after the events)
3. Movies / TV: within contemporary society, the media reflects dominant attitudes in society and plays a pivotal role in the shaping of our perceptions and ideas. Within popular culture, crime has long been a popular theme, particularly for contemporary film-makers. (e.g. Dexter & Hannibal fictional heroes) Talk generally about serial killers and use a few different examples (each topic a different serial killer)
Distinguish between the impacts of the crime and the impacts of popular culture focusing on serial killers
Examine whether there has been a shift in how popular culture represents serial killers (e.g. Rendell and the change in how she is presented during tours of the Freemantle prison (see topic notes)
What impact does this have on how we understand and perceive the offender, victim, community and even the CJSPositive Aspects (for each topic)
Increased funding for law enforcement
Dark Tourism may bring needed economic support for the region
???Negative Aspects (for each topic)
Glorifying dangerous individuals
Potential to create copycat serial killers who want to be famous
???This is a basic outline as I am not sure what else to cover. I can also send the assessment instructions as an attachment file when required

Choose a local festival or a national one that you would like to learn more about. You may choose from the festivals listed below.

Then do some research on your festival. Look for information about the sorts of activities (parades, music, dance, costumes, food, sports, exhibitions, etc.) that take place.Tell us about “your” festival in at least one paragraph including the basics of who, what, where, when, and why. What made this event interesting to you? (Have you ever attended it?)Post at least four images and one video to give us a feel for this event.Festivals List Fte du citron (Menton)
Fte des Vendanges de Montmartre
Les festivals des jardins (Chaumont-sur-Loire)
Fest Noz (Bretagne)
Rencontres Internationales de cerfs-volants
Carnaval de Nice
Fte de Lumires (Lyon)

The Careers of Artists Spanning Multiple Decades We have discussed many different musical artists this quarter, many of which experience mainstream and/or commercial success within a specific time frame, such as rock and rolls first wave in the late 1950s or the Psychedelic rock of the late 1960s.

For the final course exam, your task will be to select one of the following prompts and write a 5-6 page, double spaced paper addressing it. Additional sources of information outside the Covach text should be cited in MLA format, and the grading for this assignment will break down as follows: Appropriate length and formatting: 10 points
Correct grammar and syntax: 10 points
Subject matter relevant to the topic prompt: 20 points
However, we have also looked at artists that defy this connection to one particular period musicians that enjoyed longer careers and whom frequently evolved and changed in terms of their musical style. These artists offer us a window into the changes occurring from one decade to the next in that the differences between an artists output in the 1970s and 1980s often reflects broader transitions between the two decades. For this prompt, select 2 artists covered in the Covach text that enjoyed success in multiple time periods and examine their musical careers. For each artist, select an album and/or single from each representative period and examine both; then, compare and contrast the songs/albums and use them to tie together a bigger picture of how the artist developed as a musician over time. There are NUMEROUS artists who meet this criterion, feel free to email me if you are unsure whether your chosen artists work for this prompt. As a starting point, please find several musicians with decade-spanning careers listed below:
Bob Dylan
The Rolling Stones
AC/DC
Michael Jackson
Yes
Genesis
Emerson, Lake & Palmer
Tom Petty

Write a three-part essay (i.e., an essay that includes an introduction paragraph, the essays body, and a conclusion paragraph) that addresses the assignments guide questions. Do not address the questions using a question and answer format.

Your well-written paper should meet the following requirements:-Be three pages in length, which does not include the title page, abstract or required reference page, which are never a part of the content minimum requirements.
-Use Saudi Electronic University academic writing standards and APA style guidelines.
-Support your submission with course material concepts, principles and theories from the textbook and at least two scholarly, peer-reviewed journal articles unless the assignment calls for more.

submit a 300-word guided reflection journal entry on BlackBoard about each of the 9 topics below.

Although the journal entries are not expected to be free of grammar mistakes, they should be coherent, well thought-out, written in first person and in full sentences.
1. Positive Emotions
2. Engagement
3. Relationships
4. Meaning
5. Accomplishment
6. Happiness and Physical Health
7. Global: Happiness around the World
8. Local: Happiness in the UAE
9. Measuring Happiness Your Pre/Post Survey Results Questions:
1. What did you learn from this weeks lesson?
2. What questions or comments do you still have about this weeks lesson?
3. What happened to your thoughts and feelings after understanding what you learned or how did your peers and instructor influence your thoughts and behavior?
4. Where, if at all, did you get stuck or resist what was being taught and why?
5. What practice did you choose to work on this week and did you complete it?
a. If not, why not and what was more important to do instead?
b. If yes, what happened with your thoughts/emotions/behavior while completing your practice? Did anyone in your community notice a change? Will you continue this practice into the future?