Author: chris

Click on the “Create Journal Entry” button at the top of this page to start your journal. This is not a timed activity.

Journal 2: Marketing Plan Part C: Unique Selling Proposition

Due Week 6 and worth 100 points
You will now complete your secondary market research and consider what distinguishes your company from your competitors, their products, and / or the price of their products and services.

The key word in Unique Selling Proposition (USP) is “unique.” There are very few products or services that are truly one of a kind. In order to target the demographic for your company, you need to pinpoint what makes your business standout among the competitors (e.g., Charles Revson, founder of Revlon, always used to say he sold hope, not makeup. Neiman Marcus sells luxury and customer service. Wal-Mart sells bargains. Amazon is earth’s biggest bookstore.)

Use the Internet to research two (2) of your favorite companies and two (2) companies that are similar to your company. Identify the USPs of these companies, and consider what the USPs mean to you. Next, prepare to create a USP for your company.

Tips on creating a USP for your company:
Put yourself in your customers’ shoes. Consider what your customers really want. Consider what could make them your repeat customers and instead of your competition‘s.
Research what motivates your customers’ behaviors and buying decisions. You need to know what drives and motivates customers.
Uncover the real reasons why customers buy your product instead of a competitor’s. As owner of a start up, ask people why they buy your future competitors’ product. This will help you uncover why they might buy yours. Ask yourself the following questions:
What does our product or service do better than anyone else?
How is our business model different from that of our competition? How could our product or service be different?
What market category or niche is not being served by our industry?

Write a four to six (4-6) paragraph journal entry in which you:
Identify the target market and your secondary market for your company. Note: Be as specific as possible (e.g., women 30-45, with a high school education and some college; people working full time and living in the Midwest, etc.).
Describe your unique selling proposition (USP). Explain the key factors that make your company different than competitors within your industry. Describe the primary way in which the USP for your company targets the two (2) markets you identified in Question 1.
Example of a USP:
My product is t-shirts and coffee mugs with fun and empowering logos for women.
My target market is women ages 35-55, college educated, working full time. My secondary market trends a little younger at 25-35, women passionate about their professional life and their personal pursuits.
My USP is “Be Authentic, no Apologies.”
My reasoning is I want women to buy my sassy slogans, because they want to show their authentic voice on a shirt or mug.
Note: Insert the information from the completed Journal 3 entry into “Section 3: Unique Selling Proposition” in the provided Marketing Plan Template (located in Week 1).

Click here to view the grading rubric for this assignment.

As you begin to gather sources, what are some useful strategies for integrating them? How does genre awareness help us decide which genre will be most appropriate in writing to solve a problem? What are some of the key components of a rhetorically powerful proposal? How should a writer present him/herself in such a proposal?
**I have included our readings that we are suppose to read for the discussion there are 3 readings, please choose at least 1 to cite/source..you do not have to do all 3, but wanted to include them all so you may choose. If you feel like doing more than one..then go for it!! 🙂 Thank you!

This week’s discussion assignment has 2 parts:

Part 1:

Watch the video titled River of Myths, which I have posted in External Links. Once you have watched the video answer the following questions in discussion board.

What type of research is illustrated here? What is the myth being dispelled in the video? This video illustrates the usefullness of social research. What benefits from social researh are shown or implied in the video?

Part 2:

Watch the video titled Religion and Babies, which I have posted in External Links. Once you have watched the video answer the following questions in discussion board.

What type of research does Hans Rosling use to develop his model that he showcases in this video? While it is popular to believe that countries need to get wealthy (per capita income rise) in order to bring down the birth rate, Hans Rosling shows that this direct relationship is not necessarily true. What are the most important factors that need to be present for national birth rates to fall ? Finally, what does this research tell us about the relationship between religion and babies?

Select a region of the world. Research current events and discuss how economic, political, and social changes will impact growth in the region. Write a short paper approximately two pages summarizing your findings.

i need from you to create 15 questions for my survey about the death penalty in religion

hi,
this is a reading response based on the article in the attachment.

The ‘Great Peace’ in Europe between 1815 and 1914 was nevertheless punctuated with conflict in the form of empire-building around the world. This expansionism consolidated the nationalism in Europe that we discussed this past week and paved the way for the total wars of the twentieth century. Consider the ways nineteenth-century wars were shaped by the technologies of the industrial revolution.
the questions
How did warfare change on the battlefield and in society at large? What were the social or cultural responses to industrial war?

so here is my topics that the writer needed to choose from :-
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1-Review of the Federal and State Judicial Systems
2-Popular Legal Consciousness and Legal Discourse
3-Legal Mobilization: The Role of Organized Interests
4-Solicitor General
5-Judicial Appointments
6-Supreme Court Agenda Setting
7-Decision Making in the Supreme Court
8-The Supreme Court, Public Opinion, and Legitimacy
9-The Supreme Court’s Approach to Constitutional Interpretation
10-Judicial Impact and Social Change
11-Judicial Politics in State Courts
12-The U.S. Legal System in Comparative Perspective
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The writer after he choose his topic from above I will upload documents to read about his chosen topic.
The writer must complete my research paper at the end so if the professor agree about the writer proposal we will complete to end up our research paper

Read accompanying article uploaded. Then write a two-full-page, double spaced paper discussing the subject and include personal experiences/examples. Use critical thinking when giving your opinion. Share what you think about the subject and if it needs to be/or can be improved and discuss, as an HR professional, how that can be accomplished. Also include discussion about how you agree or disagree with the article/textbook reading(s). No formal formatting required (i.e. MLA, APA)

Is Mountain Top Removal Good for Economy/Society?

Why doesn’t it allowed for felons to vote in USA? Some states block votes on felons for life and some for a specific time. Explain how you thought about the topic in the past and explain how your thinking has shifted. Give examples of where you are still uncertain and what answers you would like to know moving forward. Point out contradictions or gaps in explanations that make it difficult for you to make an informed opinion about controversial topics. At the core of this assignment I want you to explain the ways in which these topics inform your everyday life.