Campaign Commercial Analysis (10%)
Format: 2-3 pages, single spaced (normal margins/spacing)
Choose a Candidate
Choose one of the 25+ candidates running for the 2016 nomination for president. You will act as their campaign advisor analyzing campaign ads.
Presidential Campaigns http://www.livingroomcandidate.org/
There are seven (7) categories of campaign commercials on this site: backfire, biographical, children, Commander in Chief, documentary, fear, and real people. Read about the political effectiveness of each category and review the historical commercial clips for yourself.
Introduction
After reviewing a wide selection of campaign commercials discuss how voters choose a candidate based on these ads. Are voters manipulated by the ads? Do they help voters make good decisions about the candidates? Do you think they’re helpful or hurt the process of campaigning?
Least Effective
You will then choose the general category that you believe is the least effective for your candidate’s political campaign, including the specific commercial from that category that you found to be the least effective commercial. Discuss what led you to those conclusions.
Most Effective
You will then choose the general category that you believe is the most effective for your candidate’s political campaign, including the specific commercial from that category that you found to be the most effective commercial. Discuss what led you to those conclusions.
Sample Ad
Discuss how you would create an ad for your candidate based on the most effective category you’ve chosen. Describe the location, other people who might be in the ad, and a few lines of the script. What elements from the category or sample commercials would you include? What about your candidate will you highlight?
Conclusion
Write a conclusion for your paper tying your research of the candidate and your proposed ad together. Why do you think your candidate has a good chance to win the election (or not)?
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