•1. Conduct a marketing audit on Costa Coffee. The audit should consist of an analysis of the organisation’s external and internal marketing environment using data from secondary sources such as the organisation’s website and reports, market reports, newspapers, trade publications etc.
•2. Conduct an analysis of Costa Coffee’s marketing communications strategy. Your analysis should examine the range of marketing communications tools and media used by the organisation.
3. Explain the process this company would follow if they wanted to introduce a new offering into the market.
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