You’ll need to write the following INTRODUCTION (must include) – The business entity in terms of company. – A brief history – Values and ethical standards adopted in dealings with stakeholders — the purpose of the proposal – The contact details of the key person to follow up on the proposal (Name, phone number, and email) (can be a random information) -the intended recipients of the proposal -the date and validity of the proposal. PROBLEM / NEED STATEMENT define what the proposal tries to achieve. -statement of the problem or need reinforced with facts, statistics, and comparisons. – the relevance of the need, or why the problem need a resolution -present status including a history of past performance in graphs and tabular formats to prove an insight of the existent gap between existing state and ideal state, and what it takes to to effect the requested transformation. OBJECTIVE & SOLUTION – the goal broken down into small measurable time-bound targets – function wise strategies and plans to achieve the objectives and solutions, such as marketing plans, staffing strategies and related methods. – projections based on assumption of sales volumes in terms of size, turnover, structure, depth, and breadth of operations at the end of a stipulated period. – profile of target markets or consumers including trends and competition – a worst case scenario if forecasts fail to materialize – product description for proposed products and process descriptions for new modified processes, including product or process highlights, target beneficiaries, and how the product satisfies the need.
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