You have been asked to develop a brief presentation about how the creative process can help solve a business problem for a client of yours.
- Research and select a company that has faced recent challenges in its business.
- Choose any company, or select one from this list.
- This company is now your client.
- Create a presentation for your client that includes the following:
- Slide 1: Briefly describe the company and its product or service.
- Slide 2–3: State and analyze the business problem.
- Slide 3–4: Determine what creative approach will help solve the problem.
- Slide 4–5: Define the steps in the creative process you selected and customize them for the selected company and business problem.
- Slide 5–6: Explain how the solution will help solve your company’s business problem, and why.
- Slide 6–7: Analyze the projected outcome of the solution and how it will help the company be successful moving forward with a new image, new product, or successful business venture.
- Slide 7–8: Write a conclusion summarizing your final findings.
- Slide 8–9: Add reference slides, cited in proper APA form
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