More specifically, you are required to select only one of the company’s products for the purpose of this assignment, and conduct a thorough analysis. The analysis will include comparisons between the Marketing activities of the case study brand in the UK and those in a country of your choice. You will need to adopt a compare and contrast approach, to critically evaluate similarities and differences of the Marketing activities of case study brand when offering the product in the UK versus the country of your choice. The UK will be considered as the local market (regardless of the country of origin of the brand) and the country of your choice will be considered as the international market. In order to present a well-constructed report, you will need to carry out a thorough evaluation of the brands International Marketing activities and that of their key competitors. You will also need to investigate the latest trends and developments within the particular sector. The key to success in this assignment is the critical evaluation of the International Marketing activities related to your chosen product, and this can be achieved with the use of theoretical concepts and models along with plenty of examples related to your case study brand.
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