Demonstrate understanding and capability to elaborate an articulated export strategy for an international company, comprehensive of all the main phases and with discussion of its critical issues.

The coursework consists of a group assignment (project, report and presentation). The group presentation and one 3000 individual report, based on an export project, will assess the following intended learning outcomes:
• Critically analyse and evaluate the trade exchanges at both quantitative and qualitative levels.
• Show knowledge of the main trade, investment and promotion tools.
• Demonstrate understanding and capability to elaborate an articulated export strategy for an international company, comprehensive of all the main phases and with discussion of its critical issues.

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