Describe Shutterfly’s business-level strategy.

Watch the video titled “Surviving Competition” and answer the questions:
http://ecorner.stanford.edu/authorMaterialInfo.html?mid=1984
1.According to Housenbold, success is to “figure out what you’re good at, figure out where you can make money, and focus”. How is this related to strategic management?
2.What industry is Shutterfly competing in? Use the five forces model to briefly analyze this industry.
3.Describe Shutterfly’s business-level strategy. Who is the targeted customer? Which customer needs does the company satisfy? How does the company use its competencies to satisfy these needs?
4.What challenge do you think Shutterfly currently has?

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