A
1) Describes Big Data and characteristics
2) Provides statistics/identifies possible future trends
3) Describes limitations/problems with using Big Data
4)Describes how businesses benefit from using Big Data
5) Explains use and advantage of Big Data in one business/area of business
6) Quality of sources/extent of research
B
1) Report structure – ( a) Title/author (b) Tables of contents (c) logical flow/order of content : subheading
2) Appropriate formatting – (a) single spacing, suitable font style/size
3) Page numbers
C
1) In text citations (a) all sources cited (b) Citation in correct APA format
2) Reference list (a) All references included (b) Reference listed in APA format

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