NOTE: All papers must be in memo format and include a minimum of two cited source- Papers not in memo format will have two points deducted. Papers not citing sources will have two points deducted. Papers that are not professional or lack the quality of their classmate’s papers will also have two points deducted. Papers will include an infographic (data or statistics shown as visual/graphic) or two points will be deducted. All papers must discuss social media as part of the promotional mix or will have two points deducted.
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Case Study and Oral Presentation Criteria (“Student’s Choice” – See Potential Topics list ) Case Studies I-III |
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Clearly define the Target Market 1 |
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Use demographics when clearly defining the Target Market 1 |
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Discuss the Marketing Mix or 4 Ps 1
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Include all four components of the promotional mix when discussing the Marketing Mix or 4 Ps (Adv., PR, Personal Selling, and various Promotions) 2 |
Perform a brief SWOT analysis 2 |
Please provide a minimum of two recommendations (your creative ideas!) 4
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Provide data or examples from listed source to support each recommendation with data/statistics
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Craft Alcohol is seeing huge growth in craft beer (passed 3,000 breweries in 2014) and 2013 saw 294 new whiskey brands launched globally. Craft Alcohol is seeing huge growth in craft beer (passed 3,000 breweries in 2014) and 2013 saw 294 new whiskey brands launched globally |
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