“The role of Direct Marketing in managing customer relationships”
Your papers should demonstrate –
~ that you have red the key papers
~ that you have independently found relevant further papers/readings
~ that your are working to understand them
~ that your have identified the key ideas
~ that you have benefited from discussion in seminars
~ that you can develop your own ideas and conclusions from your reading
~ that you can provide full academic referencing, use Harvard referencing format
~ that you can provide examples of good and poor practice
~ use global company for example
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