Discuss “The role of Direct Marketing in managing customer relationships”

“The role of Direct Marketing in managing customer relationships”


Your papers should demonstrate –

~ that you have red the key papers

~ that you have independently found relevant further papers/readings

~ that your are working to understand them

~ that your have identified the key ideas

~ that you have benefited from discussion in seminars

~ that you can develop your own ideas and conclusions from your reading

~ that you can provide full academic referencing, use Harvard referencing format

~ that you can provide examples of good and poor practice

~ use global company for example

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