Evaluate Nike’s response to societal and consumer concerns about its contract manufacturing.

Nike_study_Case

Nike_study_Case

1. Why did Nike fail to address corporate social responsibility early on?

2. Evaluate Nike’s response to societal and consumer concerns about its contract manufacturing.

3. What are the challenges facing Nike in the future?

Case Link: http://danielsethics.mgt.unm.edu/pdf/nike.pdf

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