How is Starbucks changing to a Digital and Social Enterprise? What are the drivers for this change?

Case Assignment

The final case in this course explores some of the concerns manager face as they adapt to an increasingly technological environment. The Case “How Starbucks is Changing to a Digital and Social Enterprise” is a thought provoking case and may challenge you to consider some of the actions to take if placed in similar circumstances. The case can be found at https://sites.google.com/site/efraimturban/online-files Chapter 1 or at https://drive.google.com/file/d/0B01kmYbW3pyfbmlmNVNiOVowd1E/edit?pli=1

How is Starbucks changing to a Digital and Social Enterprise? What are the drivers for this change?
In what ways you think Starbucks increases its brand recognition with its E-Commerce initiatives?
Is the E-Commerce system bringing Starbucks closer to its customers? Is it changing consumer behavior? Why and why not?

Note: this case study was selected from the book Electronic Commerce

A Managerial and Social Networks Perspective by Turban, E., King, D., Lee, J,. Liang, T., & Turban, D. For more info see: http://www.gallaugher.com/chapters

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