The final case in this course explores some of the concerns manager face as they adapt to an increasingly technological environment. The Case “How Starbucks is Changing to a Digital and Social Enterprise” is a thought provoking case and may challenge you to consider some of the actions to take if placed in similar circumstances. The case can be found at https://sites.google.com/site/efraimturban/online-files Chapter 1 or at https://drive.google.com/file/d/0B01kmYbW3pyfbmlmNVNiOVowd1E/edit?pli=1
How is Starbucks changing to a Digital and Social Enterprise? What are the drivers for this change?
In what ways you think Starbucks increases its brand recognition with its E-Commerce initiatives?
Is the E-Commerce system bringing Starbucks closer to its customers? Is it changing consumer behavior? Why and why not?
Note: this case study was selected from the book Electronic Commerce
A Managerial and Social Networks Perspective by Turban, E., King, D., Lee, J,. Liang, T., & Turban, D. For more info see: http://www.gallaugher.com/chapters
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